Elevate Your CPG Product Pages:
Top 3 Elements to Drive Conversions
Missed our recent webinar? Don’t worry—we’ve got you covered!
In our latest session, led by Marketing Optimization Strategist Jenny Hallquist, we uncovered the top three elements every CPG (Consumer Packaged Goods) brand needs to elevate their Product Detail Pages (PDP) and drive conversions. The insights shared can drastically enhance how your brand engages with shoppers, ensuring higher visibility and improved conversions.
By using SellCheck consistently, you’re not only improving individual creative pieces, but you’re also building a system that enhances your overall marketing performance. Here are five ways regular SellCheck assessments can help maximize your marketing ROI:
1. Optimized Images
Primary images should do more than just show your product packaging—they need to draw the shopper’s attention immediately, even on mobile. Jenny emphasized making key claims legible and reducing visual noise, testing optimized images to see how different elements impact traffic and conversions. Ensure you highlight eco-friendly features as sustainability continues to rise.
2. Engaging Videos
Adding videos to your PDP can increase traffic by 51% and conversions by 6%. Videos need to be tailored for each retailer’s platform and should include closed captions for accessibility. By including voiceovers and clear video thumbnails, you ensure your product information is easily accessible to all shoppers—even those who are multitasking or short on time.
3. Informative Bulleted Descriptions
Your bullet points act as the elevator pitch of your product. Jenny broke down a winning formula: address primary shopper concerns, then tackle secondary and tertiary topics like sustainability and sizing. Keep it concise, but impactful! Our full formula is included in the webinar.
Missed our recent webinar?
No problem—you can still catch the full recording and learn how to enhance your PDP strategy at your own pace. Ready to take the next step right away? Explore how our SellCheck Digital Shelf Reports set the gold standard for conversion optimization and schedule a personalized meeting with our team to get started today.
