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Which shelf blade experienced a sales lift over 40%?

Which shelf sign performed better?

Version A

Version B

Version B is the winner!

See below to learn why Version B performed better:

Version A

Optimized due to a clear, defined claim and a product image that ensures the shopper finds the right product on the shelf.


Version B

Remains on equity but creates contrast with the packages on the shelf, so more shoppers see it.


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