Which shelf blade experienced a sales lift over 40%?
Which shelf sign performed better?
Version A
Version B
Version B is the winner!
See below to learn why Version B performed better:
Version A
Optimized due to a clear, defined claim and a product image that ensures the shopper finds the right product on the shelf.
Version B
Remains on equity but creates contrast with the packages on the shelf, so more shoppers see it.
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