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Had Your Coffee Yet Today?

Which ad boosted its sales lift from 6% to 10%?

Version A

Version B

Version A is the winner!

See below to learn why Version A performed better:

Version A

Makes the brand the hero and associates the taste preference with a steaming cup of coffee.



Version B

Visualizing the actual competition in the ad, which complicates the cognitive processing required and dilutes the superiority message.



See how SellCheck’s proven behavioral science approach can boost your ad performance by 30%.


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