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One of these ads is

Can you tell which shelf talk doubled its’ sales lift?

Version A

Version B

Version B is the winner!

See below to learn why Version B performed better:

Version A

Shows the kibble and compelling $2 savings.


Version B

The emotional benefit is conveyed between the owner and dog. The image will draw the shopper’s instinctive eye and implies a happy healthy dog benefit.


See how SellCheck’s proven behavioral science approach can boost your ad performance by 30%.


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