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Boosting performance isas easy as A/B

Which shelf sign performed better?

Version Ashelftalk showcasing a blind product, buenosimo dish soap, long-Lasting fragrnace, fragrancia duradera with citrus orange slices

Version Bshelftalk showcasing a blind product, buenosimo dish soap, The best orange, la mejor naranja de buenoismo with large orange slices

Version A is the winner!

See below to learn why Version A performed better:

buenosimo shelf talk version a with a sellchck score of 31 out of 40

Version A

Optimized due to a clear, defined claim and a product image that ensures the shopper finds the right product on the shelf.


black arrow pointing up, 12 percent sales lift

buenosimo shelf talk version b with a sellchck score of 24 out of 40

Version B

Says ‘Best,’ usually a strong claim, but the claim is ill-defined here.


black arrow pointing up, 4 percent sales lift

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