Did You Know SellCheck Does Shopper Research?
Meet Voice of the Shopper
Custom research designed to uncover the why behind shopper decisions and turn those insights into action.
When you hear SellCheck, you probably think creative optimization. And for good reason. For years, we’ve helped marketers understand whether their creative is positioned to connect with shoppers and drive action. But great creative doesn’t start with creative. It starts with understanding the shopper.
That’s where SellCheck Voice of the Shopper comes in.
The Why Behind the Buy
Marketers have access to more data than ever. Sales. Clicks. Conversion. Search. Retailer performance. Digital shelf metrics. All of that can tell you a lot about what shoppers are doing. But it doesn’t always tell you why they’re doing it.
Why did one shopper choose your brand while another chose a competitor? What motivates them to purchase? What’s getting in their way? How do they perceive your brand within the category? And how do those decisions change depending on where and how they’re shopping?
Voice of the Shopper is designed to help answer those questions.
Custom Research for Your Business
VOS isn’t an off the shelf research solution. Each study begins with your business objectives and is customized around your target shoppers and retailer needs. Through an online quantitative study of targeted shoppers who already shop at your key retailers, VOS can uncover insights around:
Shopper motivators and barriers
Retailer specific behaviors and opportunities
Shopper centric brand positioning
Online versus in-store dynamics
Actionable strategies to drive awareness, conversion, and loyalty
The goal isn’t simply to tell you more about your shopper. It’s to uncover the insights that can help you do something differently.
Because Your Shopper Keeps Changing
You may already have a lot of shopper research. That’s a good thing. But shopper behavior isn’t static. Channels evolve. Retailers change. New competitors emerge. Expectations shift. And shoppers continually adapt the way they discover, evaluate, and purchase products.
Fresh research can help uncover what’s changed—and where new opportunities may exist. VOS can also look across online and in-store behavior, helping brands understand shoppers who increasingly move fluidly between the two.
More Than Data
Nobody needs another 100 page research deck that sits untouched in a folder. That’s why VOS is designed with actionability in mind. Depending on the study, the final deliverable can include an executive summary, shopper journey map, retailer specific findings, recommended actions, and a comprehensive dataset for deeper analysis. The goal is to help your team quickly understand:
Start with the Shopper
Here’s another way to think about it: Voice of the Shopper helps you understand what matters to your shoppers before you build.
SellCheck creative assessments help ensure your execution works before you launch. Together, they can create a more connected process:
So yes, SellCheck does shopper research, too. And if there’s something you’ve always wanted to ask your shoppers, we’d love to help you find the answer.
Ready to hear what your shoppers have to say?