Snack Attack: 3 Behavioral Science Principles to Capture Impulse Snack Shoppers
In a market where snack choices are often unplanned, brands have a unique chance to influence customers’ split-second decisions with the right approach. This impulse-driven behavior presents a unique opportunity for snack brands to connect with customers through smart, science-backed strategies. Our webinar dives into three essential behavioral science principles to help snack brands capture this opportunity.
1. Priming Psychology
Priming is a technique used to subtly shape customer preferences by associating positive attributes with a product. With 30% of shoppers arriving at a store already knowing what snack they want, priming allows brands to insert subtle cues (such as product images or taglines) that build positive expectations and create an irresistible appeal. For instance, using aspirational imagery and occasion-focused headlines can prime customers to prioritize a brand’s products.
2. Knowing the ‘Moment of Truth’
Timing is everything! In the world of snacks, if a shopper hasn’t decided on a product when they enter the store, brands have a unique moment to seize their attention. Ensuring a brand is easily noticeable, recognizable, and compelling on shelves can make the difference between a sale and a miss. In our webinar, we share methods to meet customers at this key decision moment and drive conversion.
3. Applying the 4Cs of Creative Effectiveness
The 4Cs (Command Attention, Connect, Convey, and Close) are critical for effective in-store displays. From standing out on crowded shelves to closing the sale by overcoming any purchase barriers, the 4Cs provide a roadmap to influence shoppers and increase brand conversions. This includes everything from using distinctive brand assets to displaying clear, single-minded messages that guide the customer effortlessly to the desired product.
For snack brands aiming to make a memorable impact and increase sales, these principles provide a powerful starting point. Watch our full webinar to explore each principle in depth and learn practical ways to incorporate these insights into your brand strategy.
