Cracking the Below-the-Line Code:

3 Behavioral Science Tactics to Increase Shopper Conversion

Do you ever look at competitive below-the-line creative (or perhaps your own) and think, “Something feels off about this, but I can’t quite put my finger on it?” 

Even with an effective Below the Line (BTL) or performance marketing strategy and a strong creative team, there’s opportunity to tap into behavioral science to increase shopper conversion. We’ve found that applying key BeSci principles to BTL creative can raise conversion rates by 15—30%, or more.

In this session, our experts share three behavioral science principles that impact the effectiveness of BTL marketing. We define each principle, show some BTL executions that need help, and then demonstrate how the principle can be applied to improve the execution. This interactive session is educational, fun, and immediately actionable for your business.