Holidays, Black Friday, Memorial Day, Back-to-School, the Big Game…
What do these seasonal events mean to marketers? Sales, promotions, and campaign rollouts!
The retail calendar is a time-honored and reliable standard in the marketing world. Sales and marketing strategies catered to large seasonal events have been virtually universally accepted. That said, breaking through the noise and making an impact on consumers is extremely difficult.
Micro-seasonal events are a growing trend in the CPG space. Brands are breaking the year down into smaller segments to pack a bigger punch. These events can be influenced by things like small-scale holidays, weather, social media trends, and more. Tailoring marketing to specific less crowded events has proven to be an effective strategy.