Pouring Profits:
Applying Behavioral Science
to Win the Alc/Bev Impulse Customer
Pouring Profits:
Applying Behavioral Science
Session 1: Wednesday, August 28th @ 8am CT / 9am ET
Webinar Overview
Bar fight? Scuffle in aisle 6?
Well, maybe that’s a bit dramatic, but winning the customer’s vote on-premise or in-store requires every brand to grapple with tough decisions:
- How do I prioritize my investments?
- Where are the critical communication moments?
- What will help the customer choose MY brand over all the others?
Our upcoming webinar, Pouring Profits: Applying Behavioral Science to win the Alc/Bev Impulse Customer, is exclusively designed for alcohol and beverage marketers. In this power-packed session, we’ll share three behavioral science-based strategies and real-world examples to help you win the impulse customer’s heart (and dollars).
Meet the Host
Lynn is SellCheck’s Global Practice Officer, leading the organization’s behavioral science capability and practical application to client and customer experiences. He applies his expertise to increase shopper conversion by optimizing their creativity – combining behavioral science, neuroscience, and marketing to increase sales. Lynn and SellCheck have served over 1,600 brands.
Lynn is an expert in applying behavioral science to convert shoppers to buyers. He is a frequent guest speaker (Path to Purchase Institute, Marketing Agency Association Worldwide, Financial Brand Forum, Northwestern University, Corporate conferences), a Shopper Marketing Institute Faculty Member, a Who’s Who in Shopper Marketing, and a Marketing Science Institute Trustee.
LynnNeal
Global Practice Officer
